How Car Safety Became A Major Selling Point

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Car safety was once an afterthought, but now automakers brag about their safety ratings from groups like IIHS or NHTSA’s New Car Assessment Program. The journey to this has been long, and in some cases, controversial. Fierce battles have been fought over whether automakers should have to stock cars with safety equipment, such as airbags, and whether people should be forced to wear seatbelts.

Now a raft of new safety technologies help prevent collisions from happening at all. Some automakers, such as General Motors are aspiring to a world with no crashes.

While some of these new safety technologies are promising, they often rely on automation to achieve their goals, and automation brings its own risks, such as distraction, confusion, or a false sense of security.

In the meantime, the number of traffic deaths in America has risen in recent years, after hitting an all-time low in 2014. Experts are trying to figure out why, and what to do to reverse the trend.

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How Car Safety Became A Major Selling Point
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